There are chances that the rankings of your website might drop in the search engines, or sometimes even vanish. According to companies providing SEO services in India, many factors can be responsible for this drop. However, the three basic factors which might be responsible for the drop of your website’s ranking are:

• Changes made in the web pages: If alterations are made in the web pages, the search engines generally down rank them temporarily. If your ranking has dropped for this reason, you don’t have to worry as you will get back your older rank after sometime.

• The web pages ranked above you are of better quality: The search engine rankings are not permanent and keep on fluctuating. If there is a drop in the ranking of your website, there are chances that your competitors have built web pages which are better in quality and have better content and high quality inbound links. If this is the case, you can optimize your website and approach a company providing services of link building in India and content writing in India and seek their help for getting better inbound links and content.

• Your pages are penalized by the search engines: Your web pages may also vanish from the search engines if they are penalized for using spam elements. In such cases, you have to file a reinclusion request.

Before filing a reinclusion request, SEO Company in India suggests the following tips to improve the ranking of your website in the search engines:

• Fix the on-site issues which might be responsible for the fall in your website’s ranking.

-Remove the hidden text (if any) from your web pages.

-Remove keyword stuffing from the web pages.

-Check the titles, meta tags and HTML comments of your web pages.

-Remove unnecessary redirects and unrelated links along with duplicate pages.

-Disable the cloaking and bot blocking scripts.

-Clean up your HTML code and ensure that your web pages look good.

-Avoid using automatically created doorway pages.

• Fix the off-site issues.

-Remove the automated link exchange systems and paid links from your web pages as these are considered as spam by the search engines.

After fixing the on-site and off-site issues, you can file the reinclusion request. Companies providing SEO services in India suggest that you keep your reinclusion request short and to the point. Your request should be friendly and contain details about the changes made in the web pages.

By:— Dimensioni SEO India