Web optimization largely depends on effective link exchange. According to the various SEO companies, link exchange forms the major fundamental section of the link building. Link building is the leading factor to consider upon to provide online popularity to the website.

Quality and related link exchange can take the rankings of a website, one step ahead on all the popular and major search engines. Therefore, following points must be considered during the link exchange process:

1. Page Rank- Before adding a link, the link web master must check the page rank of the home page and link page of a website, from where the link is to be taken.
2. Distance of two clicks- The proposed link page should be just 2 clicks away from the home page.
3. Theme Relevancy – The link web master must consider only theme related websites for link exchange. They must ensure that the link is placed in the relevant category of a resource page.
4. Number of links- The number of links present on a proposed web page must be checked. If the web page carries more than 25-30 links, it does not prove to be much beneficial.
5. Linked to home page- The link page must be connected to home page otherwise that is regarded as orphan pages.
6. Caching status- The caching status of a proposed link page must be checked. The link from an uncached page does not provide much benefit.
7. Avoid the link exchange with spam websites- While doing 3 way link exchange, sometimes the link webmaster provides the link from the websites which are specially made for link exchange. Link exchange with such sites should be avoided as it directly affects the ranking of a website.
8. Do not reciprocate with banned websites- The link webmaster must accept the link after confirming the banned status of a website. The links from Google banned websites can harm the rankings of a website.

If the above points are considered, then SEO companies can ensure the effective link building for a website. This can help to increase the chances of a site visibility on all major search engines.

Published By: Dimensioni SEO India